90% of the information transmitted to the brain is visual. Animated visuals are processed faster and have a telling impact on the emotions of an individual, as compared to texts and audios. This becomes even more evident in the field of marketing where “content is king”. An animated science visual in 3D raises the value of the content four-fold especially in Medical Devices and Pharmaceutical companies where visualization is of prime importance. Let’s look at how multifaceted this tool of 3D animation to depict Pharmaceutical Mechanism of Action and a lot more...
3D Medical Animations in Pharmacology
The trend of using 3D animated medicine visuals in healthcare industry is fast catching up particularly in the pharma industry, where 3D Mechanism of Action animations are being widely used to illustrate molecular actions. Visual storytelling is most valuable for communicating novel Mechanism of Action, explaining unfamiliar disease pathophysiology, introducing new study results and supporting e-learning and medical education.
The 3D MOA animation is a short film of around 1 to 5 minutes, which helps the viewer visualize the effects of a particular drug in the body. Through these animations, the viewer is educated on drug interactions and effects – from complex biomedical interactions to exploring the impact and outcome of a particular drug.
The effectiveness of 3D Medical Animations is especially evident in pharmacology as now no blockbuster drug gets released without a full-length Pharma MOA animation.
Given that scientific accuracy and ease of understanding is characteristic of every 3D Mechanism of Action video, they have gained wide acceptance as a teaching and research tool as well. Complex concepts are illustrated in such a vivid manner that complicated biological reactions are brought to life, effectively conveying the mechanism of action. This ease with which complicated concepts get disseminated via 3D MOA animations make them pivotal to spreading awareness and disseminating knowledge in the field of pharmacology.
3D Pharma MOA Animations - Multidisciplinary Tool
Sales and MarketingPharmaceutical companies are taking to 3D animations also to effectively promote their products to the medical fraternity as the animations explain the effects of a drug with great precision and ease, even to someone with limited pharmaceutical knowledge.
A number of medical and pharmaceutical companies are using 3D Mechanism of Action animations as a marketing medium to showcase their products at various medical conferences
Patient EducationAnother area of critical application of 3D Mechanism of Action animation is in patient education, as it enlightens patients on the process of treatment or procedure of surgery, and thus saves considerable time of the medical practitioner. Also, when patients are communicated the effects of the treatment they will be undergoing, it lets them get over their fears and builds a trust between the patient and the medical practitioner.
Research and DevelopmentThe shift from literatures, and 3D models to the use of animation in research, development and promotion of drugs came about in the last 10 years. In biotechnology, medical devices companies or pharmaceutical companies, limited references at the infancy of a new product/drug often result in beating around the bush with trial and error methods. Hence it is a challenge to accurately evaluate the prospects of a medical product, and its efficacy on human beings. This is where 3D animations come handy, enumerating differences in mechanism between the current and the new product, in the human system.
Each year many such products are being developed, but unless they are effectively marketed, the efforts of discovery go unnoticed. With 3D animation these products see the light of day fairly quickly, as they get instant appreciation and long-term visibility through social media.
With such widespread applicability, 3D MOA Medical Animations are quite a multidisciplinary tool just like a drug attacking multiple diseases and infections.
Pharma MOA (Mechanism of Action)
No blockbuster drug gets released without a full-length 3D Pharma MOA animation. And the reason is clear; a high-quality molecular animation plays like a movie. Hero drug molecules fight the evil forces of diseases, wayward immune systems and infections. Read More..
